One of the things that I see a lot of small business owners struggle with is understanding the importance of online reviews. They know they need them, but they don't always understand why. In this blog post, I want to share 18 online review statistics that every marketer should know. These statistics will help you understand why online reviews are so important, and how they can help you grow your business.
Did you know 91% of consumers read online reviews before making a purchase (BrightLocal, 2018)?
I had a client who owned a small restaurant in Palo Pinto County, TX. They had been in business for a few years, but they were struggling to attract new customers. They had a website and a Facebook page, but they didn't have many online reviews. They were hesitant to ask their customers to leave reviews, because they didn't know if it would make a difference.
I had a client who owned a small restaurant in Palo Pinto County, TX. They had been in business for a few years, but they were struggling to attract new customers. They had a website and a Facebook page, but they didn't have many online reviews. They were hesitant to ask their customers to leave reviews, because they didn't know if it would make a difference.
Over the next few months, the restaurant's online presence grew. They started getting more reviews, and their rating on review sites improved. They also started seeing an increase in website traffic, and more customers were coming to the restaurant.
By understanding the importance of online reviews, you can take action to improve your business's online presence. By the end of this blog post, you will know 18 statistics that prove the importance of online reviews, and you will understand how they can help you grow your business.
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18 Online Review Statistics
According to a study by BrightLocal, 91% of consumers read online reviews before making a purchase.
A study by Review Trackers found that businesses with a 1-star rating on Yelp saw a 5-9% decrease in revenue.
A survey by Podium found that 84% of consumers trust online reviews as much as personal recommendations from friends and family.
A study by Search Engine Land found that Google uses online reviews as a ranking factor in their search algorithm.
A survey by Dimensional Research found that 90% of consumers said positive reviews influenced their buying decisions.
A study by ReviewTrackers found that businesses with a higher number of reviews tend to rank higher in search engine results.
A survey by Nielsen found that 70% of consumers trust online reviews written by strangers.
A study by BrightLocal found that 97% of consumers searched for local businesses online in the past year.
A survey by Review Trackers found that businesses with a 5-star rating on Yelp saw a 3-5% increase in revenue.
A study by Search Engine Land found that Google uses the number of reviews, review sentiment, and review diversity as ranking factors in their search algorithm.
A survey by Dimensional Research found that 68% of consumers left a review when asked to by a business.
A study by ReviewTrackers found that businesses with more reviews tend to have higher click-through rates on their Google My Business listing.
A survey by Nielsen found that 92% of consumers trust online reviews written by other consumers.
A study by BrightLocal found that 85% of consumers say they read up to 10 reviews before feeling able to trust a business.
A survey by Review Trackers found that businesses with a 2-star rating on Yelp saw a 2-5% decrease in revenue.
A study by Search Engine Land found that Google uses review diversity as a ranking factor in their search algorithm.
A survey by Dimensional Research found that 53% of consumers expect a response from a business within a day of leaving a review.
A study by ReviewTrackers found that businesses with more reviews tend to have higher conversion rates on their website.
As a business owner, it's important to understand the impact that online reviews can have on your business. Positive reviews can lead to increased revenue and higher search engine rankings, while negative reviews can have the opposite effect. By staying on top of your online reviews and responding to them in a timely manner, you can improve your digital experience and local search visibility, as well as build trust with potential customers. At J&K Online Development, we specialize in digital marketing and can help you navigate the world of online reviews. Contact us today for a consultation and see how we can help improve your business's online presence.
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